While working as an art director and creative technologist at VIRTUE, the advertising agency born by VICE, we launched Converse’s Renew Labs.

This was Converse’s sustainable sneaker research unit, which we created a fully virtual store for, located on the notorious Garbage Patch, a trash island in the Pacific Ocean covering 1.6 million square kilometres. The aim of the store was to close down ASAP, by removing the foundation underneath. Converse gathered a group of young, eco-conscious artists and activists, to create a collection of hyper limited sustainable prototypes which were sold in the store. All proceeds went to fund Ocean Cleanup, and therefore help remove the trash island.